E ai ki te pūrongo a te People's Daily i te Wenerei, mā te hangarau matihiko ka tere ake te whanaketanga o te hokohoko ipurangi puta noa i Haina.

E ai ki ngā raraunga mai i te tari taake, i piki ake te tauine o te hokohoko ipurangi whakawhiti-rohe o Haina mā te 18.6 ōrau ki te 1.92 trillion yuan ($290 piriona) i te tau 2021.

I roto i ngā tau e rima, tata ki te tekau ngā pikinga o te kawemai me te kaweake i te hokohoko ipurangi whakawhiti-rohe o te whenua, ā, he mea hou tēnei hei akiaki i te whanaketanga o te hokohoko ki tāwāhi, hei huarahi hou mō te panonitanga me te whakapai ake i ngā ahumahi, me te whakatairanga hou mō te whanaketanga kounga teitei.

Nā te painga o te mekameka tuku ngāwari, i hipa ake a Shein, te taupānga hokohoko aipurangi whakawhiti-rohe Hainamana, i a Amazon, kia eke ki te rārangi o ngā taupānga hokohoko o te US i te marama o Mei 2021.

Neke atu i te 100 piriona yuan te moni whiwhi a Shein i te tau 2021, mai i te 1 piriona yuan i te tau 2016, nā te mea he poto rawa te wā e whakamahia ana hei whakarewa i ngā hua hou, he kanorau ngā momo kāhua me ngā utu iti.

Ki te whakataurite ki te waitohu kākahu Hapani a Uniqlo e hiahia ana ki te hawhe tau ki te whakarewa i tētahi hua hou, e whitu noa ngā rā e hiahiatia ana e Shein o Haina, ā, ka taea e Shein te whakarewa i te 10,000 kākahu i roto i te wiki kotahi.

Kua tipu a Shein, ā, kua eke ki te tihi o ngā mākete o te ao mā te whakaputa i ngā hua iti i te tuatahi, kātahi ka whakatau mēnā ka hangaia he nui ake i runga i ngā urupare a te mākete.

Hei whakapai ake i te whai huatanga o te tuku rauemi, i whakawhanakehia hoki e Shein he pūnaha ERP (Enterprise Resource Planning) hei whakarite i te mahi a ngā kaiwhakarato i runga i ngā raraunga hoko me te rokiroki.

Hei whakapai ake i te māramatanga ki te hiahia o ngā kaihoko, ka ako ngā kamupene hokohoko ipurangi whakawhiti-rohe o Haina i ngā manakohanga a ngā kaihoko, ā, ka matapaetia hoki te hiahia o ngā kaihoko mā te āwhina o ngā hangarau hou me ngā rauropi.

I taua wā tonu, kua whakamātauhia hoki e ngā kamupene hokohoko ipurangi whakawhiti-rohe o Haina ngā momo mahi hou pēnei i te rere ora. I whakarewahia e TikTok tana ratonga hokohoko ipurangi tuatahi i te tau 2021.

Kua whakatinanahia te hokohoko ipurangi a TikTok ki te Tonga-mā-rāwhiti o Āhia me te United Kingdom, ā, kua neke atu i te $100 miriona ngā hoko ia marama ki Initonīhia.

Nā te tautoko kaupapa here hoki i whakatairanga te tere o te whanaketanga o te hokohoko ipurangi whakawhiti-rohe o Haina.