I te whakatuwheratanga nui o te hui hokohoko a Double Eleven, he huihuinga hokohoko tuihono Hainamana, i kitea te pikinga o ngā hoko i te Rāhina, ā, e ai ki ngā tohunga ahumahi he whakaatu tēnei i te manawanui me te hihiko o te whenua ki te hoko kai mō te wā roa i waenganui i te mate urutā COVID-19.

I te haora tuatahi o te Mane, neke atu i te 2,600 ngā waitohu i neke atu i te huringa o te rā katoa i tērā o te tau kua hipa. I kitea he nui te tono mō ngā waitohu ā-rohe, tae atu ki te kamupene kākahu hākinakina a Erke me te kaihanga waka a SAIC-GM-Wuling, i taua wā, e ai ki a Tmall, he tūāpapa hokohoko tuihono nā Alibaba Group.

Ko te hui hokohoko Double Eleven, e mōhiotia ana ko te hokohoko nui a te Singles Day, he ia o ngā mahi i tīmatahia e te tūāpapa hokohoko ipurangi a Alibaba i te 11 o Noema, 2009, kua noho hei hui hokohoko ipurangi nui rawa atu o te motu. Ko te tikanga ka roa mai i te 1 ki te 11 o Noema hei kukume i ngā kaiwhaiwhai utu iti.

I kī te kamupene hokohoko ipurangi nui, a JD, neke atu i te 190 miriona hua i hokona e rātou i roto i ngā haora tuatahi e whā o te hui whakanui, i tīmata i tēnei tau i te 8 i te pō o te Rātapu.

E ai ki a JD, i piki ake te hokohoko o ngā hua a Apple i JD i ngā haora tuatahi e whā o te hui nui mā te 200 ōrau i ia tau, ā, i nui ake ngā hoko o ngā hua hiko mai i Xiaomi, Oppo me Vivo i te haora tuatahi i ērā o te wā kotahi o te tau kua hipa.

He mea nui kia kite i te pikinga o ngā hoko a ngā kaihoko o tāwāhi i runga i te Joybuy, te paetukutuku ipurangi a JD, i taua wā mā te 198 ōrau i ia tau, he nui ake tēnei i ā rātou hoko mō te 1 o Noema o te tau kua hipa.

"Ko te nui haere o ngā hokohoko o tēnei tau i tohu i te whakaoranga tonu o te tono i waenga i te mate urutā. Ko te tere o te tipu o te hokohoko tuihono i whakaatu anō hoki i te kaha o te whenua ki te hokohoko hou mō te wā roa," te kī a Fu Yifu, he kairangahau matua i te Suning Institute of Finance.

I matapaetia e te kamupene kaitohutohu a Bain & Co i roto i tētahi pūrongo, ki te whakaritea ki te tau o mua, ko te tokomaha o ngā kaihoko mai i ngā tāone iti i whai wāhi ki te hui hokohoko i tēnei tau e nui ake ana i tō ngā tāone tuatahi me te tuarua.

Waihoki, tae atu ki te 52 ōrau o ngā kaihoko i rangahautia e whakamahere ana ki te whakapiki i ā rātou whakapaunga i te hui hokohoko o tēnei tau. Ko te toharite o ngā whakapaunga a ngā kaihoko i te wā o te hakari he 2,104 yuan ($329) i te tau kua hipa, e ai ki te pūrongo.

I roto i tētahi pūrongo, i kī a Morgan Stanley e matapaetia ana ka piki rua te nui o te hokonga tūmataiti a Haina ki te $13 trillion i te tau 2030, ka hipa ake i te Hononga o Amerika.

"Nā te huihuinga hokohoko pēnei, kua puta mai hoki he rōpū hua he iti te utu, he āhua hou te hoahoa, ā, e taea ai te whakatutuki i ngā hiahia o ngā kaihoko taitamariki, ka haria te rāngai kaihoko ki tētahi taumata whanaketanga teitei ake," te kī a Liu Tao, he kairangahau matua nō te Pokapū Rangahau Whakawhanake o te Kaunihera ā-Motu.

I whai wāhi mai a He Wei i Shanghai rāua ko Fan Feifei i Beijing ki tēnei kōrero.